Speaking as an entrepeneur, criticizing a startup for high-flying rhetoric and missed revenue projections in its first five years of operations is kind of ridiculous. If we did this kind of fisking on every web company – or even on Nature’s web 2.0 operations, which I doubt pay their own bills with ads and revenue – we wouldn’t have very many startups left to kick around.

Wow, have you read Declan Butler's nasty little hatchet job that was just published in Nature about the Public Library of Science (PLoS)? My jaw hit the top of the table in my little coffee shop where I am ensconced -- why would Nature demean their journal by publishing such a snotty little screed where they attack the normal, but probably painful, financial ups-and-downs of a new journal?