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Toolkits for idea competitions: a novel method to integrate users in new product development
Frank Piller and Dominik Walcher
R&D Management 36 (3), 307-18 (2006)
Accession Number: 20924113; Piller, Frank T. 1,2; Email Address: walcher@wi.tum.de; Walcher, Dominik 1; Email Address: piller@mit.edu; Affiliations: 1: TUM Business School, Technische Universität München, Leopoldstrasse 139, 80804 Munich, Germany; 2: MIT Sloan School of Management, Cambridge, MA, USA; Issue Info: Jun2006, Vol. 36 Issue 3, p307; Thesaurus Term: CONSUMERS' preferences; Thesaurus Term: MARKETING research; Thesaurus Term: NEW products; Thesaurus Term: RAPID prototyping; Subject Term: CREATIVE ability; NAICS/Industry Codes: 541910 Marketing Research and Public Opinion Polling; Number of Pages: 12p; Illustrations: 1 chart, 2 graphs, 1bw; DOI: 10.1111/j.1467-9310.2006.00432.x; Document Type: Article
Posted by cklenner to CREATIVE ability rapid prototyping NEW products MARKETING research CONSUMERS' preferences open innovation OI@EBSCO-2008-08-08 on Wed Aug 08 2007 at 11:44 UTC | info | related

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