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Media campaigns
N Dorn
Druglink, 8-9 (Jul 1986)
This article considers the government's anti-heroin campaign and evaluates its' impact. It also considers the separate campaign underway in Scotland and compares the two approaches. (Member log-in required).
 
Media drug campaigns may be worse than a waste of money.
British Medical Journal (Clinical research ed.) 290 (6466), 416 (09 Feb 1985)
 
An open letter to FRANK
An open letter to the Talk to Frank campaign, from UKCIA, expressing their reservations about the nature of the information given.
 
The British government on drugs
A critique of governmental campaigns, in particular the Talk to Frank campaign
 
Lifeguard: act fast save a life: an evaluation of a multi-component information campaign targeted at reducing drug-related deaths in Cheshire and Merseysid. Executive summary
L Roberts and J McVeigh
An evaluation of the ‘LIFEGUARD: Act Fast Save a Life’ intervention was undertaken. This research reports on the aims, objectives, main findings and outcomes of the evaluation.
 
Is FRANK losing it?
J Akwue
Drink and Drugs News, 6-7 (2005)
Has the Government's FRANK campaign lost its original focus? This opinion paper examined the pitfalls involved in trying to communicate drug stafey information to young people.
 
Evaluating public information campaign on drugs: a summary report
This summary report presents an evaluation of three phases of the HPA's public information campaign on drugs, which took place between 1997 and 1999.
 
Universal drug prevention
L Jones et al.
This study considers the effectiveness of universal drug prevention interventions, including school-based interventions, family-based interventions, community-based interventions, and mass media interventions.
 
Know the Score: Cocaine Wave 3 2005-06 post-campaign evaluation.
I Binnie, A Kinver, and And Lam
This document evaluates the Know the Score Cocaine Wave 3 campaign in terms of awareness of advertising and impact of advertising.

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