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Online report covering advertising, drug use in film and television, films and smoking, reports of scientific studies, and drug use in music.
BMJ 331 (7531), 1517-9 (24 Dec 2005)
The reality television show analysed in this study contains numerous messages on substance use that imply both rejection and endorsement of use. The juxtaposition of verbal rejection messages and visual endorsement messages, and the depiction of contradictory messages about substance use from show characters, may send mixed messages to viewers about substance use.
Archives of Pediatrics & Adolescent Medicine 160 (1), 18-24 (Jan 2006)
The purpose of this study was to test whether alcohol advertising expenditures and the degree of exposure to alcohol advertisements affect alcohol consumption by youth. Individuals aged 15 to 26 years were randomly sampled within households and households within media markets. Markets were systematically selected from the top 75 media markets, representing 79% of the US population.
This document outlines complaints made to the Council about breaches of the industry code and the outcomes of the complaints.
Addiction and the Humanities 2 (6), 3 (2006)
Review of a study that shows that the depiction of alcohol in children's cartoon films has increased.
This guide is aimed at those concerned with drugs prevention who would like to communicate drugs prevention messages using media resources, and who would like to know more about the formal planning, implementation and evaluation of effective media-based interventions.
The authors present recommended principles for government departments communicating with the public (external communications) in support of the National Drugs Strategy. The rationale of the guidelines presented here is that all government communications about drugs should reinforce the message that the drugs strategy is evidence-based and that government's programme/policies reflect this. Covers: why we need a national anti-drugs strategy; achieving effective drugs communication; co-ordinating the communications strategy.
This is a toolkit for those working locally with the problem of drug use. It provides ideas for putting news out using local media.Includes CD-Rom and poster.
Druglink, 8-9 (Jul 1986)
This article considers the government's anti-heroin campaign and evaluates its' impact. It also considers the separate campaign underway in Scotland and compares the two approaches. (Member log-in required).
Druglink, 12-3 (May 1987)
Politicians say they should set an example, but are rock and pop stars good, bad or indifferent in their influence on drugtaking among young admirers? This article surveys the myths and the facts, and asks - who gains from associating popular music with the nation's drug problem? (Member log-in required)
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