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Websites for Young People: a Fresh Look
Shianne Brown
DrugData Update, (29 Jun 2007)
Blog article by 15-year-old on drug information sites for young people.
 
Media campaigns
N Dorn
Druglink, 8-9 (Jul 1986)
This article considers the government's anti-heroin campaign and evaluates its' impact. It also considers the separate campaign underway in Scotland and compares the two approaches. (Member log-in required).
 
Media drug campaigns may be worse than a waste of money.
British Medical Journal (Clinical research ed.) 290 (6466), 416 (09 Feb 1985)
 
The British government on drugs
A critique of governmental campaigns, in particular the Talk to Frank campaign
 
Lifeguard: act fast save a life: an evaluation of a multi-component information campaign targeted at reducing drug-related deaths in Cheshire and Merseysid. Executive summary
L Roberts and J McVeigh
An evaluation of the ‘LIFEGUARD: Act Fast Save a Life’ intervention was undertaken. This research reports on the aims, objectives, main findings and outcomes of the evaluation.
 
Youth media
Youth magazines from five EU Member States – Greece, Ireland, Portugal, Finland and the UK – were included in this study. A total of 1,763 drug references were identified and explored from a sample of 26 different youth magazines published over a ten-month period.
 
Is FRANK losing it?
J Akwue
Drink and Drugs News, 6-7 (2005)
Has the Government's FRANK campaign lost its original focus? This opinion paper examined the pitfalls involved in trying to communicate drug stafey information to young people.
 
Evaluating public information campaign on drugs: a summary report
This summary report presents an evaluation of three phases of the HPA's public information campaign on drugs, which took place between 1997 and 1999.
 
Universal drug prevention
L Jones et al.
This study considers the effectiveness of universal drug prevention interventions, including school-based interventions, family-based interventions, community-based interventions, and mass media interventions.
 
Know the Score: Cocaine Wave 3 2005-06 post-campaign evaluation.
I Binnie, A Kinver, and And Lam
This document evaluates the Know the Score Cocaine Wave 3 campaign in terms of awareness of advertising and impact of advertising.

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