Accession Number: 15987988; Krueger, Todd 1; Affiliations: 1: RTK Group, Inc.; Issue Info: Jan2005, Vol. 11 Issue 2, p109; Subject Term: BIOCHEMICAL markers; Subject Term: DIAGNOSIS; Subject Term: MEDICINE; Subject Term: GENOMICS; Subject Term: MOLECULAR genetics; Subject Term: INDICATORS (Biology); Number of Pages: 2p; Document Type: Editorial The article focuses on biomarkers. The author states that the beginning of this century brought hoopla, money and promise of a different world with biomarkers. It was suggested that biomarkers, like a panacea, would make every thing better, from diagnosis to treatment. Personalised medicine would bring advances in genomics and the molecular understanding of disease to the masses via more precise biomarkers. Everyone wanted a piece of the action. Unfortunately, that promise melted into a world where biomarker discoveries were few, programmes lacked appropriate funding and economic arguments proved wanting.