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This writing is about a search for conventional values cast off by ads in Femina magazines and an analysis on the new gender eminence constituted by that magazine. The analysis shows that in general, images of women are portrayed as individuals playing a role as ?warden of refined and noble civilization? in family. In average, the concept of ads depicts women?s nature as graceful, elegant, good at cook, more emotional, physically weak and whose main responsibility is to produce offspring. There are five images of women illustrated in that ads: the image as being family caretaker, carrying out duties in the kitchen, always performing captivating look, following the trend in social intercourse and being the object of men?s gratification. Some ads still show women?s image viewed as ?object? to gratify men?s desires despite the refined (implied) portrayal Femina magazine presents that image. Other ads correspondingly disclose the traditional gender values which maintain the clear limit between men?s and women?s world or at least still regard the typical natures of these two genders. The new gender values in ads are spotted not too many. A few of these values are tried to be constructed that is women are depicted as to follow actual recent news, appear trendy, and put family?s importance above her own.

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Boating Magazines and other popular magazines available in the UK

Rugby Magazines including the popular magazines listed in the UK