Most searchers would only pay attention to the first two pages. Actually 84% of searchers never make it past page two of the search engine results.

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It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search. There are basically two types of search engines. The first is by robots called crawlers or spiders. Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site’s Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

As you all know I’ve been interested in understanding social networking sites for along time and recently found some great work from Spolsky, to reinforce some ideas I brought up in a previous article about why there are certain reasons why search engines are failing when it comes to competing with professional and collaborative Q&A sites. Stack Overflow is a new community run by four people and in just a few months have had over 900,000 posts, unheard of collaboration, and 17.6 million page views a month they are positioned to solve some major search engine issues when it comes to interacting with social networking sites. By exploiting some anthropological principles.

"Deep" or "Invisible" web searching portal/index. Pretty spiffy!