"There are existing communities linked to traditional publishers and it is here where publishers can tap into them online and add value. Nature Publishing, for example, repeatedly crops up in any discussion about communities because of its ability to take a traditional format and adapt it with significant success online. Nature’s audience may be niche, but it is well targeted, resulting in an advertiser’s dream.
“Nature Publishing Group has hundreds of sites targeting individual communities,” says Feit. “There might only be 2,000 people in the world who read a particular site but it has helped drive revenue and it gets advertisers on board who pay a higher premium.”"
“Nature Publishing Group has hundreds of sites targeting individual communities,” says Feit. “There might only be 2,000 people in the world who read a particular site but it has helped drive revenue and it gets advertisers on board who pay a higher premium.”"